Endnote/Footnote
12. Gillian Tett, The Silo Effect: The Peril of Expertise and the Promise of Breaking Down Barriers (New York: Simon & Schuster, 2015), 107-9.
13. Roger Fisher and William Ury, Getting to Yes: Negotiating Agreement without Giving In, 3rd ed. (New York: Penguin, 2011), 152.55.
14. Michael R. Solomon, Katherine White, and Darren W. Dahl, Consumer Behaviour: Buying, Having, and Being, 7th Canadian ed. (Toronto: Pearson, 2017), 18.
Bibliography
Tett, Gillian. The Silo Effect: The Peril of Expertise and the Promise of Breaking Down Barriers. New York: Simon & Schuster, 2015.
Fisher, Roger, and William Ury. Getting to Yes: Negotiating Agreement without Giving In. 3rd ed. New York: Penguin, 2011.
Solomon, Michael R., Katherine White, and Darren W. Dahl. Consumer Behaviour: Buying, Having, and Being. 7th Canadian ed. Toronto: Pearson, 2017.
Endnote/Footnote
15. Gary Armstrong et al., Marketing: An Introduction, Canadian 6th ed. (Toronto: Pearson, 2017), 500-501.
Bibliography
Armstrong, Gary, Philip Kotler, Valerie Trifts, Lilly Anne Buchwitz, and David Gaudet. Marketing: An Introduction. Canadian 6th ed. Toronto: Pearson, 2017.
Endnote/Footnote
16. Andrew T. Kaczynski and Luke R. Potwarka, “Marketing Recreation and Leisure Services,” in Leisure for Canadians, ed. Ron McCarville and Kelly MacKay (State College, PA: Venture, 2007), 300.
Bibliography
Kaczynski, Andrew T., and Luke R. Potwarka. “Marketing Recreation and Leisure Services.” In Leisure for Canadians, edited by Ron McCarville and Kelly MacKay, 295-306. State College, PA: Venture, 2007.