SimplyAnalytics This link opens in a new windowDerived from the 2021 Census, the National Household Survey, and other official statistical sources, SimplyAnalytics aims to provide a comprehensive set of demographic data available for all geographic levels in Canada. You may use this tool to identify your target markets and locations for your mail campaigns.It also includes Demographic Estimates and Projections, Household Spending, Nielsen PRIZM5 market segmentation, and the D&B Complete Canadian Company Database.NOTE: The PRIZM5 Marketer's Handbook is available in the Support --> Data Documentation section.