MARK 4820: Integrated Marketing Communications

A global market research database produced by Euromonitor International. It provides reports, statistics, analyses, and news on consumer goods industries worldwide. Industry reports and analyses include market performance, market size, company and brand shares, and profiles of leading companies and brands.

A database containing industry reports covering a wide range of industries in Canada and the US. Each industry report is framed within Porter’s Five Forces analysis, including coverage of external drivers, industry outlook and operating conditions, market segmentation, competition and key success factors, etc.

In addition to industry reports and company profiles, you will find articles from magazines and trade publications.

A compilation of market share reports from primary sources and periodical literature. It covers both international and North American market share statistics with over 3,600 entries, each with a descriptive title, data and market description, list of producers/products with their market shares.