INTB 4800: International Marketing Strategy

It provides detailed country profiles. Each country survey provides a historical context of the country’s political and economic conditions, and current information on the government and constitution, economic affairs, and regional and international cooperation. The surveys also contain statistics pertaining to a country’s demographics, government finance, industry sectors, international trade, etc.

It contains extensive Country Profiles for over 200 countries. Country Profiles include descriptions of government, economy, society, business environment, etc.

Research Tips:

• To locate a Country Profile, type in the search box located on the top of a page: the name of the country and “country profile”.
• Check out the "More Related Items" section in the left sidebar of the Country Profile for more discussion about the country, e.g., business dynamics, consumer lifestyles, households, income and expenditure, etc.
• For in-depth discussions on a country’s business environment, economy, finance, and trade, mouseover the Economies” tab on the top of a page and select a topic. Scroll down to the middle of the page, under COUNTRY REPORTS, select a category and then select the country of interest.

Business Source Complete provides full-text access to country-specific reports from key publishers, such as Business Monitor International, CountryWatch, Going Global, IHS, Marketline, and the Political Risk Services Group. These reports provide analyses on a country’s geography, political framework, economics, government, risks, social conditions, etc.

Research Tip:

• To find country-specific reports, choose Country Report from the list of Publication Type in the right column of the main search screen and search for the country of interest.