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EXPE 4803: Employment Search Strategies (Business)

Preliminary Company Research

  • Company Websites

    Many companies have detailed websites. These can be excellent sources for information about companies, including annual reports, mission statements, products and prices, promotions, etc. Key areas to look: About Us, Investors (note annual reports and financial statements), Media (news/press releases), and Products (and/or Services).

    NOTE: Any analysis or news at a company site may present only one side of a complex story and should be supplemented with more objective articles in magazines and newspapers.


  • Company Annual Reports

    Publicly traded companies are required by law to publish annual reports. Annual reports are great sources of information about a company’s financial and corporate conditions. They often describe the company’s business environment, competition and markets, as well as new programs or initiatives undertaken in the company.

    Annual reports can be obtained on:

  • Company Websites
    Annual reports usually can be found in the Investors section.