MARK 4810: Social Media Strategy

Online portal for statistics, quantitative data, and related information on consumer behaviour, buying habits, attitudes, and motivations. Data are collected and aggregated from public and licensed sources, including the consumer surveys conducted by Statista.

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A global market research database produced by Euromonitor. It offers data and analyses on digital consumers and consumer lifestyles in over 100 countries including Canada, as well as survey results exploring consumer opinions, attitudes, and behaviors.

To locate reports about the consumers in Canada, click the Consumers tab located on the top of the homepage, and then Lifestyles. Click VIEW ALL at the bottom of the middle column and select Canada from the dropdown list of GEOGRAPHIES on the left sidebar.

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Derived from the 2016 Census, the National Household Survey, and other official statistical sources, SimplyAnalytics aims to provide a comprehensive set of demographic data available for all geographic levels in Canada. You may use this tool to identify your target market and location for your product or service.

It also includes Demographic Estimates and Projections, Household Spending, Nielsen PRIZM5 market segmentation, and the D&B Complete Canadian Company Database.

• The PRIZM5 Marketer's Handbook is available in the Support --> Data Documentation section
• PRIZM Canada Postal Code Lookup