The Right-Brain Business Plan by
Millions of artists, entrepreneurs, crafters, and solopreneurs dream of making a living doing what they love. But turning their vision into a viable business plan can feel like trying to fit a square peg into a round hole. Jennifer Lee knows what it's like to make the entrepreneurial leap -- and how to do it successfully. The key is showing creative types how to use -- rather than stifle -- the imagination and intuition that make them creative in the first place. Lee's illustrated, colorful worksheets and step-by-step instructions are playful yet practical, enabling readers to get down to the essential business of defining their vision and nailing down plans for funding, marketing, networking, and long-term strategy. Both budding and seasoned business owners will benefit from Lee's wonderfully original approach.Discover how to:* Develop a financial plan with fun and flair* Select your circle of support to get the work done* Clarify your business values and goals* Paint a picture of your business landscape* Understand your competition and what makes you stand out from the crowd* Identify your perfect customers and create a marketing plan to reach them* Map out concrete action steps to bring your Right-Brain Business Plan to life
Anatomy of a Business Plan: The Step-by-Step Guide to Building a Business and Securing Your Company's Future by 
