You ae asked to research and analyze the current market situation for your type of product/service. Based on the situation analysis, you will perform a SWOT Analysis of your company and explain how the points under each SWOT category relate to each other and should shape the company’s marketing strategies.
The research involved for this part of the project is to find information about your competitors and the industry in which your product/service competes, as well as changes and trends in the macroenvironment. Consult the subsections for the resources that can help you find relevant information.
