Many companies have detailed websites. These can be excellent one-stop sources for company information, including company history, mission statement, organizational structure, corporate social responsibility, organizational culture, and annual reports. Key areas to look: About Us, Investors (note annual reports and financial statements), Media (news/press releases), and Products (and/or Services).
NOTE: Any analysis or news at a company site may present only one side of a complex story and should be supplemented with more objective articles in magazines and newspapers.
Publicly traded companies are required by law to publish annual reports. Annual reports are great sources of information about a company’s financial and corporate conditions. They often describe the company’s business environment, competition, and markets.
Annual reports can be obtained on:
Companies may present themselves in the best light in their publications such as annual reports and press releases. Look beyond company’s own publications and supplement your analysis with insightful reports produced by reputable private research firms and unbiased analysis pieces in magazines and news sources.
